Direct Mail Marketing

Categories: Workshop

NOARK is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP® or SHRM-SCP®. This program is valid for 1.50 PDCs for the SHRM-CP℠ or SHRM-SCP℠. For more information about certification or recertification, please visit shrmcertification.org.

Learning Objectives: 

You will learn how to calculate real return-on-investment with your marketing dollars. You will also learn how using direct mail can improve sales through existing customers by profiling your most profitable customers to find new leads. By creating a marketing narrative that drives these existing and potential customers to spend money with you, direct mail marketing is a great way to increase your return-on-investment ratios.

SPEAKER:  Joseph Corn,--Oener, Target Direct Mailing Services 

Bio: 

Joseph Corn has assisted clients of all sizes with direct mail marketing projects exclusively since 1994.  With experience of processing over 8 billion pieces of mail through three different postal restructurings, he has seen just about every size, shape, and class of mail imaginable.  He has been the owner of Target Direct Mailing Services in Springdale since 2007, after starting as the Mailfile Data Processor in 1999.  In addition to his Bachelors from John Brown University, Joe has also received Mail Design Professional and Executive Mail Center Manager certifications by the USPS.  He is the Industry Co-Chair of the Northwest Arkansas Postal Customer Council.

 

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