Marketing 101: What Matters and What Doesn't

Categories: HR Event

NOARK is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP® or SHRM-SCP®. This program is valid for 3.00 PDCs for the SHRM-CP℠ or SHRM-SCP℠. For more information about certification or recertification, please visit shrmcertification.org.

This event is approved for HRCI credits

This Program has been approved for 0.99 HR (Business) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®).

The use of this official seal confirms that this Activity has met HR Certification Institute’s® (HRCI®) criteria for recertification credit pre-approval.

 

 

Marketing in today's world has become noisy. The advent of new media and the ever-changing landscape of technology have clouded the evergreen fundamentals of marketing. Agencies, publishers and creative firms scramble to convince businesses to invest sensitive dollars into programs that don't materialize.

Ineffective marketing efforts are the result of businesses not giving adequate attention to the basics of marketing. By attending this 3-hour seminar, business owners and managers will:

  • Understand the differences of marketing and advertising and why it matters
  • Recognize why marketing is so complicated today and how to leverage its opportunities
  • Learn the basics of marketing planning
  • Establish marketing priorities to avoid investment pitfalls of things that don't matter at that time

 SPEAKER:  Eric Howerton, Founder & CEO of WhyteSpyder

 

Biography

Eric Howerton has over 15 years of experience in marketing, advertising and publishing – the essential three components to truly comprehend, strategize, execute and deliver effective content marketing. He has received two international integrated campaign awards and has successfully helped hundreds of B2B and B2C companies with overall and campaign-specific marketing objectives. Howerton serves on the board of directors for Kendrick Fincher Hydration for Life and hosts two events each year benefiting local nonprofits. Howerton is a co-founder and CEO of WhyteSpyder, a full-service, integrated content marketing agency headquartered in Fayetteville, Arkansas.

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